Louis Vuitton’s Strategy to the Asian Market
People take caravan, landscape as the sources of photograph. With the change of time, definition of travel has been changing gradually. You can arrive at the most places of world conveniently by plane; the rare landscape is not the most attracted one any more. 
Louis vuitton takes man as the main body in journey. “Reason and attitude of each person to journey are different. In order to express the core value of brand, we should take relationship between man and travel as the critical point.” said by Antoine Arnault ,CEO of the luxury house.” the Louis vuitton core value campaigns are important to Asian market. Most families have one or two Louis vuitton travelling cases in Euro countries. But most youth in Asian are takes us as the fashion brand who didn’t know our own history even we have entered into Asian for more than 20 years.
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